All posts tagged in: 'Business'

Is Cross-training Important for Martial Artists?

Cross-training refers to training in any sport or activity that isn’t in your usual practice, with the goal of improving performance. Cross-training can help you work on other muscle groups while also strengthening the ones that you use for martial arts. In combining methods from different activities, you can benefit from a very productive workout and improve your athleticism.

Optimizing Social Media Marketing for your Dojo

Now more than ever, social media marketing is one of the most important and effective ways to reach a new audience. While traditional methods of marketing are still valuable for many businesses (though in decline), social media is capable of breaking down barriers that traditional forms were never able to approach and can help small businesses, in particular, succeed.


A Beginner's Guide to Jiu-Jitsu

Jiu-jitsu is currently named as one of the most popular forms of martial arts. Originally hailing from Japan, jiu-jitsu focuses on grappling and ground fighting. It may seem intimidating to those who are unfamiliar with the sport, especially if they’re not used to the amount of contact that fighters come into. However, by focusing on proper technique and taking

8 Martial Arts Warm-Up Exercises Kids Will Love

With adults and children alike, injury prevention is a serious topic. Little bodies should place importance on warming up before engaging in rigorous exercise, such as martial arts training, since young students are also at risk of injury. Warming up can reduce the likelihood of an injury, such as a pulled muscle, as well as center and focus your younger

5 Summer Camp Ideas to Kick-start your New School

With summer right around the corner, now is the best time to think about what summer camp classes to offer your students. This is an opportune moment to better relationships with your current clients and attract new ones. Children have an abundance of spare time over the summer months, and parents are keen on providing a memorable, enriching school holiday

Improving Martial Arts Technique through Psychology

Those who are students of martial arts understand that there is an enormous mental component to the practice. Just as martial arts can improve mental health – thanks to its tenets and philosophies that relate to self-discipline, integrity, and other positive traits –psychology can also inversely help improve martial arts technique. Sport psychology, in particular, can enhance the performance of a

Proshop to E-store: Preparing your Martial Arts School for Online Sales

In addition to managing staff, attracting new students, and maintaining the martial arts school itself, many schools are also incorporating an e-commerce element into their online presence. While a physical pro-shop can do a lot for the success of any martial arts business, e-stores are increasing in popularity. Not only can they help you increase and automate sales, but an

How Martial Arts Builds Character in Young Adults

Those who practice martial arts understand that their training is much more than the technique behind a kick or a punch. Martial arts is not so dissimilar from other sports in that it requires dedication, discipline, hard work, and integrity to succeed. In addition to these virtues, training in martial arts also helps build a foundation for a healthy and

Preparing for a Martial Arts Tournament as a Competitor

While sparring in a martial arts class is a respectable way to develop and improve one’s skills (amongst many other benefits), a tournament provides the opportunity for students to go beyond. Through tournaments, students dare to venture outside of their comfort zone as they get matched with new competitors, test their skills, build confidence, and gain motivation — all the

Is Mixed Martial Arts Safe for Kids?

Mixed Martial Arts (MMA) has quickly become one of the most talked-about styles of martial arts, due to its rise in mainstream popularity. Many MMA fighters have reached international celebrity and some have become recognized as beloved modern athletes. With this growing popularity, more and more kids have become interested in MMA.

Given the full-contact, combative nature of MMA that

Running your First Martial Arts Tournament As a School

Hosting a martial arts tournament can provide many benefits for your school. The gathering of students builds and strengthens the martial arts community in your region, which helps students from multiple schools stay engaged and motivated. Tournaments are also excellent opportunities for students to test their skills, fitness levels, and knowledge against others who have learned from a different master.

5 Tips on Choosing a Martial Arts Website

A martial arts website is your school’s official online listing. When a potential student is browsing websites for a martial arts school to join, a well designed website can help consistently boost your student base. Choosing the right website builder can make this a much more manageable task, while also making it easier for your staff members to make

How Martial Arts Help Kids Succeed at School

School can be a challenging environment for some students. Kids have to succeed academically, while learning plenty of life lessons, juggling extracurricular activities, and dealing with new challenges they've never faced before.

Martial arts schools can teach many of the skills required to succeed in school. We're not solely looking at academic performance, as conflict avoidance, working well with others,

Marketing Mastery: Building a Quality Newsletter

Email marketing should be a central part of your martial arts school’s digital marketing strategy. The most effective email marketing will provide a platform to communicate with your current and prospective students, using engaging content that doesn’t annoy your audience. Martial arts schools can utilize the power of an excellent newsletter to deliver a variety of news and

Preparing Kids for their First Martial Arts Class

Martial arts classes for children can be incredibly valuable for a child’s physical and mental development. While the benefits are significant, some kids may find their first martial arts class very intimidating. The first step in preparing your child for their first martial class is to take your time to source the right school and instructors for your son