Whether you’ve been running your school for years or trying to get it off the ground, longevity should be a key facet in every martial arts school’s arsenal. From martial arts marketing ideas to community building, there are many aspects of your school that will need to come together effectively, in order to see your school succeed in the long term.
Several years ago, ChampionsWay began a series that looked at how professionals in martial arts run schools, build their client bases and create their own martial arts marketing ideas. Recently, we spoke with a number of people – from martial arts schools owners to CEOs and marketing strategists – about how to run a success martial arts school. The question? What is the biggest piece of advice you would give to a martial arts school owner that wants to have an active, successful school for many years?
Here is what they had to say.
To ensure that your school can stand the test of time, you need to focus on creating successful business processes. For everything from student retention to overall marketing, proper systems to be in place that propel you forward. Be sure to actively measure your progress on a weekly basis. It’s also very important that you are willing to both learn and change accordingly.
Master Rich Grogan – Founder of Grogan’s Academy of Martial Arts:
Essentially, what I’ve learned is that there is a huge difference between being a great Martial Arts technician and being a great Martial Arts business owner. Don't get me wrong, you MUST be a great Martial Artist and you MUST have great technical value on the mat – that is your product and your product is by far the most important component of success. However, without proper business knowledge and without proper business leadership, it will become very difficult to have continued success into the future. You will find out, if you haven’t already, that you simply can’t do it all by yourself. Even if you are right now, you won’t be able to sustain it at the level you want for future generations.
My humble advice is this: surround yourself with the right people, let go of your ego, do the right thing, work hard, believe in yourself and always do your best.
Grand Master Edmund Ciarfella – President of United Martial Arts Centers:
- Love what you do and teach amazing classes
- Find a mentor, listen and learn
- Continue to be a student first
- Be committed; not just involved
- Set challenging goals for yourself and make them happen
- The more people you help, the more successful you will be
- Find a professional company to build your website and provide billing
- Treat your staff like gold and continue to help them develop their skills and reach their goals
- Don’t worry about your competition. Find your niche and focus
- Be appreciative and grateful, everyday
David Walmsley – Strategist and Founder of Social Victory Marketing
Through Social Victory, we’ve interacted with many martial arts schools from across North America and the rest of the world. One thing that I’ve found that almost every successful, long-term school shares is their sense of community. Whether it’s an independent school with one instructor a small business with a full team on the mats or a multi-national company with dozens of schools under their belt, this remains true.
At its heart, martial arts place a great amount of importance on the individual growth that can be heavily impacted by positive relationships you have at your school. Your instructors play a key role in the wellbeing of your students and the longevity you have as a business. Make sure you’re helping to create these bonds between instructor, school and student, if you want to see you school succeed into the future.
Want some actionable advice and martial arts marketing ideas that you can apply to your martial arts school today? See our webinars on how you can master digital marketing for your dojo and using social media to bring in new students. As one of the world’s leading martial arts management and marketing services, ChampionsWay offers many effective ways to grow your school.