The hardest part of scaling your martial arts business is maintaining quality, while keeping your cool. As with most forms of business growth, the management has to prepare itself for a number of side effects. It’s tough to find grade A instructors and, if you only have three quality instructors, for example, it may make it very tough for you to keep high standards across multiple martial arts schools.
Once your school grows to a certain size, you'll have to start excelling at delegating to your team. Finding great instructors, building trust with them and communicating effectively will help you find long-term success. Here are some tips on giving up control, to scale your martial arts business.
Expansion is a big move and it’s going to take a lot of hard work to do it. Just like how a martial artist’s journey towards a black belt isn’t easy, there will be many obstacles and pitfalls; perseverance will be necessary. Write out a general plan for expansion, along with a list of things you need to do. One task that will be instrumental in finding martial arts business success is sourcing quality instructors — no matter how great of a master you are, if your instructors aren’t providing a great learning experience for your students, the school will have a hard time maintaining their success in the long-term.
Find Quality Instructors and Build Trust
Looking for quality instructors within your organization is preferable to sourcing them from the outside, as someone who developed within your system should know how to translate their experiences more effectively to your students. That being said, if you don’t have anyone with potential to be an effective teacher, you’ll have to look outside your school.
Building trust takes time, especially for a master giving up control for the first time. Leading by example is the best way to do this. Once you find the right potential candidate(s), it’s up to you to train them properly and to communicate effectively, in order for you to get the most out of them, for the sake of your martial arts business and your students.
Communicate Clear Expectations and Standards
Developing a guidebook for instructors is a great idea, as the expectations and standards are laid out in writing for everyone to see. You’ll want to evolve this guidebook as you see fit. You may find you’ll need to add things, when you see instructors engaging in activities that aren’t covered by the manual.
Over time, you will also like have to change or adapt language in certain sections that are being misinterpreted by some instructors. Developing an effective training system will help your instructors perform optimally and will help you feel better about giving up control, as your guidance will always be the underlying principle of training and leadership.
Rich Grogan said it best: “My humble advice is this: surround yourself with the right people, let go of your ego, do the right thing, work hard, believe in yourself and always do your best.” For more information, check out Master Grogan’s past webinar on what you must know about opening a new martial arts school. He has a wealth of experience, knowledge and success, and he has a lot of great advice for you to succeed with your martial arts business.
What are the biggest lessons you’ve learned from opening multiple martial arts schools? Let us know on our Facebook and follow us on Twitter and Google+, to stay up to date with all of your ChampionsWay news.