Facebook has become a great resource for businesses and organizations looking to effectively promote themselves. According to , there are over 1.65 billion monthly active Facebook users and the number is still growing. Even in one day, an average of 1.09 billion people log on.
With so many users, it’s become one of the best places to share information and to . While marketing isn’t always easy, adding Facebook into the mix, with a little bit of time and practice, will do wonders for your marketing efforts. Here are a few things to think about, in order to improve your Facebook marketing for martial arts schools.
Analyze your Current Facebook Performance
Before adjusting your Facebook marketing for martial arts schools, it’s a great idea to know your baseline. Go through your Facebook feed and look at the past 90 days worth of content and note the reach, clicks, comments, reshares and likes. Average those numbers out with the number of posts, to get your average engagement on a post in the last 90 days.
With this info, you can see how changing one variable — for example, your post timing — at a time can show you the intricacies of your local area’s social media habits. If you want to get down and dirty, check out properly, so you know your observations direct you in the right direction.
Timing and frequency play a large role in the amount of engagement you get from Facebook members. If you post during a time where many people are too preoccupied to go on Facebook, your message may never be seen. Every city is different, so testing is required, if you’re going to figure out the optimal timing.
For some businesses, they may find more success posting outside of peak hours (8 am to 6 pm), while others may find that to be completely ineffective. Frequency also plays a large role in engagement. Too little and people will respond less and your page’s visibility decreases. Too much and you’re diluting your message, as well as engagement. According to , 5 to 10 times per week is the optimal amount for most but this is definitely a variable you want to test.
Your Voice and Formatting
Another is to be very conscious of your voice and formatting. There are a few things to think about. First, the general voice of your messaging should be very consistent from post to post. What’s a voice? When you read your messages, does it sound playful, serious, short and concise or long and inspirational? That’s your voice and finding one that works for you is key.
Next, test whether asking questions helps improve engagement — it usually does. Finally, the image that represents the post is something you can change. Rather than stock photos, a specifically designed one is really great for engagement, especially if it’s your original content. You can see why is a great help, as long as you make sure your messaging is tight.
Run Targeted Ads
Facebook ads are a great way to spread your message across Facebook. The best part is, this marketing method has been evolving and is fairly robust. You can target custom audiences, breakdown information on the people who have clicked through, while also running A/B tests for ads. Check out this great article by the , to learn more about some of the intricacies of Facebook ads.
One last thing: never buy likes to boost your Facebook marketing for martial arts schools. There are 83 million fake profiles out there. The more likes you buy, the less real people see your activity and the more your engagement will fall.
Check out , our solution to your martial arts marketing needs. From inbound marketing to referrals and nurturing, it does a lot for you, while helping you focus on your lesson plans and training. For more help with your martial arts business, check out our great ; they’re free! David Walmsley of Social Victory presented this excellent webinar on using social media to bring in new students, to help you get the most out of your platforms.
What are the biggest lessons you’ve learned from social media and your martial arts school? What are some things you still need help with? Let us know on and follow us on and , to stay up to date with all of your news.