Digital Dojo: Boosting Registrations with Online Marketing

Looking to attract new students to your martial arts school? These days, that focus is often on online marketing. With the decline of traditional forms of marketing, more and more successful small businesses are looking online to do the bulk of their marketing. The best marketing plans now have a strong, broad approach to online marketing.


There are many things you can do to increase the amount of prospective students for your martial arts school. From social media outreach campaigns and Google AdWords to maintaining a modern and effective website, there are many things to think about, when boosting registrations with online marketing.


Social Media

Your presence on social media is incredibly important. Not only is it a relatively cheap form of advertising, many of your prospective students frequent social networks on a regular basis. This means your audience base is huge. For what can be a very cost effective form of advertising, this is incredible ROI. You’ll want to develop a specific marketing strategy on each network. Doing a quick survey with your senior instructors and your junior and senior classes can be great ways to figure out what the most popular social networks are in your communities. Pick two to four of the most popular ones, to start.

We do recommend utilizing Facebook’s targeted ads to boost your social media strategy even further. Also, if your school’s growth rate can handle the additional budget, we recommend getting a social media or PR company to handle your social media for you. It takes a lot of know-how and experience to successfully run a company’s social media strategy, while maintaining lots of growth and outreach.


Search Engine Optimization + Ads

One of the biggest reasons digital marketing has overtaken traditional forms of marketing is because of the prevalence of Google. If people can’t find you on Google, you’re going to have a hard time attracting a large number of prospective students. Search engine optimization is something you can’t forego, where Google is the most used method for people to look things up.

We have some great resources you can utilize, to learn how to improve SEO for your martial arts school, as well as this SEO checklist for redesigning your martial arts website. Once you have your search engine optimization down, you can consider utilizing Google AdWords, to show up at the top of search results, when people are searching for martial arts schools.


Website + Online Booking

Your website is a huge opportunity for you to establish your web presence with strength. Your websites tells a story about you and your brand. It needs to be easy to understand, appealing to the eyes, concise and effective. You’ll want to make sure it’s a responsive one, as well, since Google ranks mobile friendly websites a lot higher on search results than it does non-mobile friendly ones.

To stay competitive, you’ll need your students to be able to go through online booking and make any purchases easily and quickly. Take a look at our 10 must-haves for martial arts school websites, to make sure you’re not missing any opportunities.


Community Building and Outreach

Building an online community is a long-term goal. It’s something you have to work on consistently, in order to gain traction. Eventually, your social media engagement and brand awareness will increase consistently. First, make a list of complimentary businesses (local pubs, martial arts equipment stores, health stores, and more), as well as a list of people in your community with a large following of people that would fit your target demographic. You should be engaging with these people on a regular basis, in an authentic way. Here’s a great guide on what you should and shouldn’t do in your social media outreach from the Huffington Post.


What is the biggest online source of prospective students for your martial arts school? Let us know on Facebook and follow us on Twitter and Google+, to stay up to date with all of your ChampionsWay news.