All posts tagged in: 'Business'

Evaluating Your Martial Arts School's Digital Performance

Martial arts business management is no walk in the park. For most martial arts school owners, entry into the business comes from their passion, along with wanting to share that love with others. Unless someone on the top level of the school has business experience, many martial arts business managers may find there’s a lot to learn, in order

How to Build Business Partnerships for Martial Arts Schools

In the past, business owners may have found success in having a great product or service, marketing it, then selling it. These days, potential students look for a bit more, like the story behind your school or what you do in your community.

Creating an authentic community goes beyond your school doors. A true community should have relationships and networks

Designing Landing Pages that Drive Class Intros

As a school owner executing your martial arts school marketing plan, there are many opportunities for optimizing the details of your digital marketing strategy. One such opportunity comes by way of creating effective website landing pages to increase conversion rates and drive more class intros.

A great landing page should be visually appealing, concise, and informative, with a clear call-to-action.

Martial Arts Philosophy and the Modern Dojo: How is it Relevant?

With the relatively recent explosion of televised mixed martial arts, disagreements are happening in the martial arts community about what a “real” martial art is. Some say only traditional ones should be counted, as martial arts without traditional philosophy is merely a sport or fighting, while others believe mixed martial arts is as much a martial art as karate or

Giving Up Control to Scale your Martial Arts School for Longterm Success

The hardest part of scaling your martial arts business is maintaining quality, while keeping your cool. As with most forms of business growth, the management has to prepare itself for a number of side effects. It’s tough to find grade A instructors and, if you only have three quality instructors, for example, it may make it very tough for

How to Prepare your Martial Arts Students for Exams

Belt testing is a key practice in many martial arts. By combining goal setting, ranking and your martial arts curriculum, belts and exams set a structure for a martial artist’s journey towards mastery. Each belt has a set list of techniques, patterns, and philosophies to learn, acting as stepping-stones towards a black belt.

 

This is a great opportunity

How to Create a Succession Plan for your Martial Arts School

At some point, long after first opening the doors, a martial arts business owner is faced with the decision of handing off a martial arts school to a trusted disciple. This hand-off could be due to retirement or an expansion of schools but the important thing is being able to do it correctly. If you’ve been following our blog,

Getting Results: Traditional Marketing for Martial Arts Schools

While digital marketing is ferociously expanding, that doesn’t mean traditional marketing can be ignored. For most martial arts schools – especially ones located in suburban or rural areas – you will find a mix of methods to be most successful, in terms of what your students and prospective students spend respond to.

 

In the past, newspapers, print, television and radio

Bettering Your Community Through Martial Arts

Martial arts schools can have a big impact on the communities they serve. They have a profound, positive effect on youth, while keeping adults and seniors active. Successful schools can become a big part of a community, with the opportunity to help those around them.

 

Whether you’re providing free classes for at-risk youth who can’t afford to

How to Launch a Trainer Team

Many martial arts have a competitive side to them. Martial arts competitions are a great way to test your skills, even if thats just one layer of your martial arts focus. Once you have students who are competitive enough to compete in state, national or intern

Running a Successful Kids Night Out

One of the biggest decisions martial arts businesses make when building their school is their class schedule. Your students’ training and practice revolves around the classes they take and there are a lot of different factors to consider, when trying to build out the optimal schedule. Some of these factors include timing and breaks between days, differences in seasons, ranks,

Scheduling Classes for Changes in Rank and Seasons

One of the biggest decisions martial arts businesses make when building their school is their class schedule. Your students’ training and practice revolves around the classes they take and there are a lot of different factors to consider, when trying to build out the optimal schedule. Some of these factors include timing and breaks between days, differences in seasons, ranks,

Should your School Implement a Dress Code for Staff?

Professional offices tend to have a dress code for staff but what about for martial arts school staff? Most martial arts schools have a specific uniform to wear such as gis or doboks, which means any sort of dress code usually involves these traditional martial arts uniforms.

 

However, some schools opt not to use uniforms, for a variety of

How to Create an Online Store for Taekwondo Schools

Successful martial arts schools look at more than just one revenue stream to keep their cash flow healthy and steady. We’ve discussed how hosting birthday parties and renting your space out for events can help boost revenue and referrals but pro-shops for some martial arts schools are a big factor in their profitability. For a martial art like Taekwondo

How to Create Engaging Ads for Martial Arts Schools

Getting new students in the door, month after month, can be challenging but effective and engaging martial arts ads can really help bring fresh faces into your school. What makes an ad engaging? There are a lot of variables to consider, when building out your ads. Who do you want to target? How long should the ad be? How can