Google’s prevalence is well known and a successful marketing plan will have a specific strategy to ensure visibility in its search results. As of March 2016, the average number of Google searches per second totaled 2.3 million. With over 2 trillion searches per year – and over half of them coming from mobile devices – it’s a no-brainer
Looking to attract new students to your martial arts school? These days, that focus is often on online marketing. With the decline of traditional forms of marketing, more and more successful small businesses are looking online to do the bulk of their marketing. The best marketing plans now have a strong, broad approach to online marketing.
There are many
Remember the internet back in the 90s? Not everyone used it and it often only served as a glorified digital directory for many small businesses. By 2015, 68% of Americans over the age of 18 and more than 80% of those ages from 18-49 had smartphones. Not only is the internet used by most, it’s readily available in the
Holidays are a time for celebration, honoring and building community. From a sociological perspective, holidays serve as opportunities to increase social bonds and to give people time off work, leading to better health, wellbeing and happiness. For many people who are members at membership-based businesses such as martial arts schools, one of the things they may look forward to doing
When a new business is in bootstrapping mode, employee roles may not be fully distinguished. Frequently, managers and instructors will find themselves working on many things outside of teaching class such as marketing, communications, billing and more. This can be sustainable at a small scale but, once the company starts to grow, these small tasks become increasingly cumbersome; eventually becoming
Making sense of Google Analytics reports can be a challenge for many – especially if you spend more time on the mat than on a computer. Google Analytics is the most widely used website statistics service used by 50% of the top one million websites. It provides a wealth of information about your website and online marketing performance. Although it’s
As with many parenting debates, the benefits of participation awards are highly controversial. On one hand, there are parents who think participation awards are a great way to encourage kids to be active, without causing feelings of entitlement or unrealistic expectations. On the other, there are parents who think this builds an unrealistic view of the real world and warps
Billing is what literally brings money into your business. Money can be an odd topic of discussion for some and effective martial arts billing software will help maximize your profitability, while making dealing with money much easier. These days, it’s more important than ever to have flexible billing options for your current and prospective members. Automating this task can
When you first open up your martial arts school, you’ll have to decide which martial arts school programs to teach. While many of your options will be restricted by your access to specific instructors or having students at a certain level, the programs you select will set the tone for your first year of growth. Depending on your resources,
Class attendance is a key part of both the martial arts student’s path to success and a school owner’s business growth. For your casual students, it can be the only time they really spend practicing the art. For your dedicated students, it’s a place to learn and practice new techniques, forms or drills. Attendance is key, as
Most popular martial arts have an international federation that governs their art. Their predominant mission is usually to promote the martial art, maintain standards of tradition and curriculum, as well as to sanction official competitions and belt rankings. In Taekwondo, the World Taekwondo Federation reigns supreme.
One thing that sets the WTF apart from most martial arts federations is
It's not like we ever need a reason to go to Vegas – but if we did, there’s none better than to attend the most anticipated industry event of the year: the 2016 Martial Arts SuperShow. ChampionsWay was once again a proud Platinum sponsor for 2016. Every year, thousands of martial arts enthusiasts from across the globe flock to Sin
Small businesses need to look at many different opportunities for growth. Once a martial arts school reaches the point where they are optimized and maximizing their opportunities on marketing avenues such as producing seasonal events, marketing on Facebook, or mastering their social media in general, they must look at other prospects.
One of these opportunities for martial arts school
Whether you’ve been running your school for years or trying to get it off the ground, longevity should be a key facet in every martial arts school’s arsenal. From martial arts marketing ideas to community building, there are many aspects of your school that will need to come together effectively, in order to see your school succeed in