All posts tagged in: 'Business'

How to Create a Succession Plan for your Martial Arts School

At some point, long after first opening the doors, a martial arts business owner is faced with the decision of handing off a martial arts school to a trusted disciple. This hand-off could be due to retirement or an expansion of schools but the important thing is being able to do it correctly. If you’ve been following our blog,

Getting Results: Traditional Marketing for Martial Arts Schools

While digital marketing is ferociously expanding, that doesn’t mean traditional marketing can be ignored. For most martial arts schools – especially ones located in suburban or rural areas – you will find a mix of methods to be most successful, in terms of what your students and prospective students spend respond to.

 

In the past, newspapers, print, television and radio

Bettering Your Community Through Martial Arts

Martial arts schools can have a big impact on the communities they serve. They have a profound, positive effect on youth, while keeping adults and seniors active. Successful schools can become a big part of a community, with the opportunity to help those around them.

 

Whether you’re providing free classes for at-risk youth who can’t afford to

How to Launch a Trainer Team

Many martial arts have a competitive side to them. Martial arts competitions are a great way to test your skills, even if thats just one layer of your martial arts focus. Once you have students who are competitive enough to compete in state, national or intern

Running a Successful Kids Night Out

One of the biggest decisions martial arts businesses make when building their school is their class schedule. Your students’ training and practice revolves around the classes they take and there are a lot of different factors to consider, when trying to build out the optimal schedule. Some of these factors include timing and breaks between days, differences in seasons, ranks,

Scheduling Classes for Changes in Rank and Seasons

One of the biggest decisions martial arts businesses make when building their school is their class schedule. Your students’ training and practice revolves around the classes they take and there are a lot of different factors to consider, when trying to build out the optimal schedule. Some of these factors include timing and breaks between days, differences in seasons, ranks,

Should your School Implement a Dress Code for Staff?

Professional offices tend to have a dress code for staff but what about for martial arts school staff? Most martial arts schools have a specific uniform to wear such as gis or doboks, which means any sort of dress code usually involves these traditional martial arts uniforms.

 

However, some schools opt not to use uniforms, for a variety of

How to Create an Online Store for Taekwondo Schools

Successful martial arts schools look at more than just one revenue stream to keep their cash flow healthy and steady. We’ve discussed how hosting birthday parties and renting your space out for events can help boost revenue and referrals but pro-shops for some martial arts schools are a big factor in their profitability. For a martial art like Taekwondo

How to Create Engaging Ads for Martial Arts Schools

Getting new students in the door, month after month, can be challenging but effective and engaging martial arts ads can really help bring fresh faces into your school. What makes an ad engaging? There are a lot of variables to consider, when building out your ads. Who do you want to target? How long should the ad be? How can

Rental Spaces for Schools: How to Deal with Rising Rental Prices

In most major cities, businesses and residents are dealing with increases in rental prices. Rents are now topping the list of fastest-rising prices and many businesses are feeling the burn. With rents going up, business owners' tough decisions are becoming even more difficult. Smart decisions need to be made, in order to effectively offset the increase to your costs.

There

Using Martial Arts Marketing to Create Lifelong Students

Martial arts is a journey that takes many, many years to master. Focusing on creating lifelong students at your martial arts school will help build your school’s legacy and its contribution to the martial arts community. Additionally, these students are the ones who will carry your teachings and hopefully pass them on to new students.

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Using Adwords to Increase Martial Arts Registrations

 

Google’s prevalence is well known and a successful marketing plan will have a specific strategy to ensure visibility in its search results. As of March 2016, the average number of Google searches per second totaled 2.3 million. With over 2 trillion searches per year – and over half of them coming from mobile devices – it’s a no-brainer

Digital Dojo: Boosting Registrations with Online Marketing

Looking to attract new students to your martial arts school? These days, that focus is often on online marketing. With the decline of traditional forms of marketing, more and more successful small businesses are looking online to do the bulk of their marketing. The best marketing plans now have a strong, broad approach to online marketing.

 

There are many

Designing a Website for your Martial Arts School: 10 Must-Haves

Remember the internet back in the 90s? Not everyone used it and it often only served as a glorified digital directory for many small businesses. By 2015, 68% of Americans over the age of 18 and more than 80% of those ages from 18-49 had smartphones. Not only is the internet used by most, it’s readily available in the

Should My Martial Arts School Celebrate Holidays?

Holidays are a time for celebration, honoring and building community. From a sociological perspective, holidays serve as opportunities to increase social bonds and to give people time off work, leading to better health, wellbeing and happiness. For many people who are members at membership-based businesses such as martial arts schools, one of the things they may look forward to doing