All posts tagged in: 'Business'

Should your School Implement a Dress Code for Staff?

Professional offices tend to have a dress code for staff but what about for martial arts school staff? Most martial arts schools have a specific uniform to wear such as gis or doboks, which means any sort of dress code usually involves these traditional martial arts uniforms.


However, some schools opt not to use uniforms, for a variety of

How to Create an Online Store for Taekwondo Schools

Successful martial arts schools look at more than just one revenue stream to keep their cash flow healthy and steady. We’ve discussed how hosting birthday parties and renting your space out for events can help boost revenue and referrals but pro-shops for some martial arts schools are a big factor in their profitability. For a martial art like Taekwondo

How to Create Engaging Ads for Martial Arts Schools

Getting new students in the door, month after month, can be challenging but effective and engaging martial arts ads can really help bring fresh faces into your school. What makes an ad engaging? There are a lot of variables to consider, when building out your ads. Who do you want to target? How long should the ad be? How can

Rental Spaces for Schools: How to Deal with Rising Rental Prices

In most major cities, businesses and residents are dealing with increases in rental prices. Rents are now topping the list of fastest-rising prices and many businesses are feeling the burn. With rents going up, business owners' tough decisions are becoming even more difficult. Smart decisions need to be made, in order to effectively offset the increase to your costs.


Using Martial Arts Marketing to Create Lifelong Students

Martial arts is a journey that takes many, many years to master. Focusing on creating lifelong students at your martial arts school will help build your school’s legacy and its contribution to the martial arts community. Additionally, these students are the ones who will carry your teachings and hopefully pass them on to new students.

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Using Adwords to Increase Martial Arts Registrations


Google’s prevalence is well known and a successful marketing plan will have a specific strategy to ensure visibility in its search results. As of March 2016, the average number of Google searches per second totaled 2.3 million. With over 2 trillion searches per year – and over half of them coming from mobile devices – it’s a no-brainer

Digital Dojo: Boosting Registrations with Online Marketing

Looking to attract new students to your martial arts school? These days, that focus is often on online marketing. With the decline of traditional forms of marketing, more and more successful small businesses are looking online to do the bulk of their marketing. The best marketing plans now have a strong, broad approach to online marketing.


There are many

Designing a Website for your Martial Arts School: 10 Must-Haves

Remember the internet back in the 90s? Not everyone used it and it often only served as a glorified digital directory for many small businesses. By 2015, 68% of Americans over the age of 18 and more than 80% of those ages from 18-49 had smartphones. Not only is the internet used by most, it’s readily available in the

Should My Martial Arts School Celebrate Holidays?

Holidays are a time for celebration, honoring and building community. From a sociological perspective, holidays serve as opportunities to increase social bonds and to give people time off work, leading to better health, wellbeing and happiness. For many people who are members at membership-based businesses such as martial arts schools, one of the things they may look forward to doing

Using Automation to Manage Repetitive Processes at Your Martial Arts School

When a new business is in bootstrapping mode, employee roles may not be fully distinguished. Frequently, managers and instructors will find themselves working on many things outside of teaching class such as marketing, communications, billing and more. This can be sustainable at a small scale but, once the company starts to grow, these small tasks become increasingly cumbersome; eventually becoming

Making Sense of Google Analytics Reports

Making sense of Google Analytics reports can be a challenge for many – especially if you spend more time on the mat than on a computer. Google Analytics is the most widely used website statistics service used by 50% of the top one million websites. It provides a wealth of information about your website and online marketing performance. Although it’s

Participation Trophies: How They Benefit Your Students

As with many parenting debates, the benefits of participation awards are highly controversial. On one hand, there are parents who think participation awards are a great way to encourage kids to be active, without causing feelings of entitlement or unrealistic expectations. On the other, there are parents who think this builds an unrealistic view of the real world and warps

What You Should Know About Martial Arts Billing Software

Billing is what literally brings money into your business. Money can be an odd topic of discussion for some and effective martial arts billing software will help maximize your profitability, while making dealing with money much easier. These days, it’s more important than ever to have flexible billing options for your current and prospective members. Automating this task can

What Programs Should My Martial Arts School Open With?

When you first open up your martial arts school, you’ll have to decide which martial arts school programs to teach. While many of your options will be restricted by your access to specific instructors or having students at a certain level, the programs you select will set the tone for your first year of growth. Depending on your resources,

Using Attendance Software for your Martial Arts School

Class attendance is a key part of both the martial arts student’s path to success and a school owner’s business growth. For your casual students, it can be the only time they really spend practicing the art. For your dedicated students, it’s a place to learn and practice new techniques, forms or drills. Attendance is key, as