Moira van den Akker

42 posts

[Webinar] The Referral Game

Webinar Overview

In this webinar Customer Success Manager, Keith McGregor, will show you how to maximize your member referrals to increase tuition revenue and beat the summer drought.

You will learn 5 strategies to get the most out of your referral program:

  1. What to offer to attract referrals
  2. When to ask for referrals
  3. Who to ask for referrals
  4. How to

[Webinar] Live Website SEO Audits

Webinar Overview

Do you know how well your website is performing in the local search results? Here is your chance to find out. Jason Kamara, the Senior SEO Specialist at ChampionsWay, will live audit attendee websites.

You will learn how to use free tools to troubleshoot SEO problems and fix common problems that may

How to Engage Local Press for Free

Any press is good press but free press is even better. To run a successful operation, your public awareness has to be at a fairly high level. Traditional advertisements work, but these can be expensive to the point where your return on investment makes the advertisement not profitable.

Here are some tips to get your local press to feature you

How to Justify a Higher Membership Price

There is a wide range of prices in martial arts schools around the world. With competition being so steep, you cannot provide a service at a price higher than the value you give to your students. As facility and overhead costs also vary wildly, you’ll sometimes be forced to increased pricing. With this in mind, we want to show

How to Increase Student Referrals

Growing your membership base isn’t always the easiest task. Especially once you’ve gained a certain amount of growth, continual growth can prove to be a challenge. One effective way to get a boost in members is with a good referral system. Utilize your existing membership base to boost itself; the larger your membership base, the easier it can

Welcome to the New

After months of planning and implementation, we are excited to launch the new website! The site was rebuilt from the ground up to provide our community with an improved user experience, increased security and even better resources for martial arts school owners.

Improved User Experience
First and foremost, we set out to create a better user experience for

A Brief History of Jiu Jitsu

Jiu jitsu gained a meteoric growth in popularity in the last couple decades, due to the commercial success of the Ultimate Fighting Championships. The original UFC was quite different from the modern day set up; it was a single knockout, eight-man tournament with no weight classes or judges. Royce Gracie used Brazilian jiu-jitsu techniques to defeat all of his opponents,

PerfectMIND 4.2 Feature Release


We hope you enjoy the new features and always look forward to hearing your feedback!

Sell Products Quickly with the Walk-In Button:

Selling a bottle of water or piece of equipment to existing members is easy – you just look up their name in the shopping cart. But what about walk-in customers who don’t have a contact profile? When

Client Spotlight - Carlton Doup and Kung Fu Northwest

What does it take to run an effective martial arts school? Supporting thousands of schools across the globe, we’ve had the pleasure to see many schools grow and succeed. We like to highlight some of the amazing schools we’re privileged to work with, through our client spotlight series. This month, our spotlight is on Sifu Carlton Doup and

[Webinar] Increase Retention & Turn Parents Into Raving Fans

Webinar Overview

Increase retention and keep them coming back for more. Join Rich Grogan as he shows us how to grab parents' attention and turn them into raving fans. Boring is simply that, "Boring." During this webinar you will learn how to create an environment that keeps the curriculum fresh and interesting. Stray away from the countless repetitions, basics, and

Using Social Media for Martial Arts Studios

Social media is a great way to advertise your martial arts school for a fraction of the cost of traditional forms of marketing. Return on investment is one of the most important things to look at, when deciding whether a marketing campaign is really worth it. With all of the social networks, you can effectively market your brand without paying

Why Students Leave Good Schools

Memberships are never guaranteed. You can have an incredible year with a large number of members, only to see many cancellations, leading to dropping membership levels. There are a myriad of reasons why a student might be leaving your martial arts school. We’re here to break down some of the most common reasons so you can prevent it from

Finding the Right Instructors

The instructors at your martial arts school are what will attract and keep your members. Members are there to learn and train from your instructors and you can’t expect your students to stick around long, if your instructors are not of high quality. A high quality instructor is not always the easiest to find. Not only does the instructor

How to Perform Judo’s Harai Goshi (Sweeping Hip Throw)

Judo’s harai goshi is a sweeping hip throw that originated as an attempt to prevent an escape from an effective uki-goshi, or a floating hip throw. According to Jigoro Kano (the founder of Judo), Shiro Saigo (one of the earliest disciples of Judo) could always devise a way to escape his throws, given enough time. When Saigo figured out

Client Spotlight: Rich Grogan

Focused on a multi-faceted approach to karate, Grogan’s Academy of Martial Arts aims to instill a strong sense of discipline, respect and confidence in its students. With the aim of helping create well-rounded students through their many programs, Master Rich Grogan - the owner, president and a senior instructor at Grogan’s Academy - has a passion for both