68 posts

[Webinar] Scheduling Classes for Optimal Results

  • Topic: Scheduling Classes for Optimal Results
  • Date: October 27, 2016
  • Time: 11AM PDT/ 2PM EDT
  • Presenter: Master Ingrid Katzberg

One of the biggest challenges of growing a school comes with class scheduling. Identifying when and how to optimally schedule classes and manage your instructors is something that can impact new signups, retention, student and instructor satisfaction.

We're honored to have

New Features Release October 2016

We have some great new features developed that your members and staff are sure to love. The features below will have rolled out to everyone by Thursday, October 20th.

Webinar Recording


As a Smart Client user, create a custom status for event attendees. Make a note of why a student

Benefits of Martial Arts for Women

The Martial arts are frequently thought upon as a very masculine practice. While gender shouldn’t be an issue, we do find that many women either disregard martial arts as a guy’s endeavor or are intimidated by the perception of a boys’ club. That being said, there are so many great benefits for women practicing martial arts and this

Using Martial Arts Marketing to Create Lifelong Students

Martial arts is a journey that takes many, many years to master. Focusing on creating lifelong students at your martial arts school will help build your school’s legacy and its contribution to the martial arts community. Additionally, these students are the ones who will carry your teachings and hopefully pass them on to new students.

This is also great

Combating Bullying with Martial Arts

Bullying seems to be one of those things we’ve all grown up with. Kids can be mean and, without an internalized understanding of the consequences of bullying, this can lead to aggression towards classmates, neighbors and others. Sometimes this comes with big, lifelong consequences for both the bullied and those doing the bullying.


With the right role models

Using Adwords to Increase Martial Arts Registrations


Google’s prevalence is well known and a successful marketing plan will have a specific strategy to ensure visibility in its search results. As of March 2016, the average number of Google searches per second totaled 2.3 million. With over 2 trillion searches per year – and over half of them coming from mobile devices – it’s a no-brainer

Digital Dojo: Boosting Registrations with Online Marketing

Looking to attract new students to your martial arts school? These days, that focus is often on online marketing. With the decline of traditional forms of marketing, more and more successful small businesses are looking online to do the bulk of their marketing. The best marketing plans now have a strong, broad approach to online marketing.


There are many

Designing a Website for your Martial Arts School: 10 Must-Haves

Remember the internet back in the 90s? Not everyone used it and it often only served as a glorified digital directory for many small businesses. By 2015, 68% of Americans over the age of 18 and more than 80% of those ages from 18-49 had smartphones. Not only is the internet used by most, it’s readily available in the

New Features Release September 2016

We have some great new features developed that your members and staff are sure to love. The features below will have rolled out to everyone by Wednesday, September 7th.

Webinar Recording


We're proud to release this new feature you won't find in a competing application – you can now

Should My Martial Arts School Celebrate Holidays?

Holidays are a time for celebration, honoring and building community. From a sociological perspective, holidays serve as opportunities to increase social bonds and to give people time off work, leading to better health, wellbeing and happiness. For many people who are members at membership-based businesses such as martial arts schools, one of the things they may look forward to doing

Using Automation to Manage Repetitive Processes at Your Martial Arts School

When a new business is in bootstrapping mode, employee roles may not be fully distinguished. Frequently, managers and instructors will find themselves working on many things outside of teaching class such as marketing, communications, billing and more. This can be sustainable at a small scale but, once the company starts to grow, these small tasks become increasingly cumbersome; eventually becoming

[Webinar] Understanding Search Ranking & Analytics Reports

Webinar Overview

We began overhauling our SEO offerings more than a year ago and added custom monthly reporting for business owners to evaluate the marketing performance of their websites. We've received great feedback overall but felt we needed to do more to educate our clients on how to utilize these reports to make business decisions

Whether or not you are

Participation Trophies: How They Benefit Your Students

As with many parenting debates, the benefits of participation awards are highly controversial. On one hand, there are parents who think participation awards are a great way to encourage kids to be active, without causing feelings of entitlement or unrealistic expectations. On the other, there are parents who think this builds an unrealistic view of the real world and warps

New Features Release August 2016

The PerfectMind development team has been hard at work to bring you features to help attract new members, connect your community and keep your business running efficiently. The features below will have rolled out to everyone by the middle of the week.

Webinar Recording

What You Should Know About Martial Arts Billing Software

Billing is what literally brings money into your business. Money can be an odd topic of discussion for some and effective martial arts billing software will help maximize your profitability, while making dealing with money much easier. These days, it’s more important than ever to have flexible billing options for your current and prospective members. Automating this task can